What Americans really want . . . really :
Luntz, Frank I.
What Americans really want . . . really : the truth about our hopes, dreams, and fears / Frank I. Luntz. - 1st ed. - New York : Hyperion, c2009. - xxxiv, 302 p. ; 25 cm.
Includes bibliographical references (p. [291]-293) and index.
The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.
9781401322816
2009023228
Social psychology--United States.
Public opinion--United States.
Consumption (Economics)--United States.
National characteristics, American.
HM1206 / .L87 2009
306.30973/090511
What Americans really want . . . really : the truth about our hopes, dreams, and fears / Frank I. Luntz. - 1st ed. - New York : Hyperion, c2009. - xxxiv, 302 p. ; 25 cm.
Includes bibliographical references (p. [291]-293) and index.
The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.
9781401322816
2009023228
Social psychology--United States.
Public opinion--United States.
Consumption (Economics)--United States.
National characteristics, American.
HM1206 / .L87 2009
306.30973/090511