Marketing for dummies /

Hiam, Alexander.

Marketing for dummies / by Alexander Hiam. - Foster City, Calif. : IDG Books, c1997. - xxii, 378 p. : ill. ; 24 cm. - For dummies .

Includes index.

1568846991

97071817


Marketing--Management.
Marketing.

HF5415.13 / .H468 1997

658.8