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McKenzie, James F., 1948- ,

Planning, implementing, and evaluating health promotion programs : a primer / James F. McKenzie, PhD, M.P.H., M.C.H.E.S., Ball State University, Brad L. Neiger, Ph.D., M.C.H.E.S., Brigham Young University, Rosemary Thackeray, Ph.D., M.P.H., Brigham Young University. - 7th edition. - New Jersey: Pearson, c2017 - xviii, 478 pages : illlustrations ; 24 cm

Includes bibliographical references (pages 443-458) and indexes.

Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing : developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting.

ISBN: 9780134219929 (pbk) 0134219929 (pbk)

LCCN: 2015044450

Subjects--Topical Terms:
Health Promotion--United States.
Health Education--United States.
Health Planning--United States.
Program Evaluation--United States.

LC Class. No.: RA427.8 / .M39 2017

Dewey Class. No.: 613.0973

National Library of Medicine Call No.: WA 590