Principles of marketing for a digital age / (Record no. 23327)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00902nam a22002895i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 20920528 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AUA.1 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220320102425.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190408s2019 cau 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2019938922 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781526423344 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781526423337 (hardback) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .T884 2020 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tuten, Tracy. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing for a digital age / |
| Statement of responsibility, etc | Tracy Tuten. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Los Angeles: |
| Name of publisher, distributor, etc | SAGE Publications, |
| Date of publication, distribution, etc | c2020. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 1911 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 466 p. : |
| Other physical details | color illustrations ; |
| Dimensions | 26 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographic references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 9 (RLIN) | 31682 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 0 |
| b | ibc |
| c | orignew |
| d | 2 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Classification part | HF 5415 |
| Item part | .T884 2020 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Books | Judith Thomas Library | Judith Thomas Library | General Stacks | 20/03/2022 | Bought by JTL | 62.25 | AUA25993 | 2 | 1 | HF 5415 .T884 2020 | AUA25993 | 12/09/2022 | 18/08/2022 | 62.25 | 20/03/2022 | Books |