Marketing : (Record no. 6227)

MARC details
000 -LEADER
fixed length control field 01966cam a22004094a 4500
001 - CONTROL NUMBER
control field 14146214
003 - CONTROL NUMBER IDENTIFIER
control field AUA.1
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20120417124351.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 051019s2007 mauab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005055463
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072999896 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073215740
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780072999891
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073215747
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm62161345
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BAKER
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K452 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
9 (RLIN) 21494
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title the core /
Statement of responsibility, etc Roger A. Kerin, Steven W. Hartley, William Rudelius.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, Mass. :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 425, G5, CN16, CR2, I28 p. :
Other physical details ill. (chiefly col.), col. map ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. CN-CN16) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 21495
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven William.
9 (RLIN) 21496
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rudelius, William.
9 (RLIN) 21497
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0665/2005055463-t.html">http://www.loc.gov/catdir/enhancements/fy0665/2005055463-t.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0665/2005055463-d.html">http://www.loc.gov/catdir/enhancements/fy0665/2005055463-d.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Classification part HF 5415
Item part .K452 2007
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type Date checked out
    Library of Congress Classification     Books Judith Thomas Library Judith Thomas Library General Stacks 27/03/2012 Donation, ADRA 25.00 AUA008496   HF 5415 .K47 2007 AUA008496 27/03/2012 2 25.00 27/03/2012 Books  
    Library of Congress Classification     Books Judith Thomas Library Judith Thomas Library General Stacks 27/03/2012 Donation, ADRA 25.00 AUA008497   HF 5415 .K47 2007 AUA008497 27/03/2012 3 25.00 27/03/2012 Books  
    Library of Congress Classification     Books Judith Thomas Library Judith Thomas Library General Stacks 27/03/2012 Donation, ADRA 25.00 AUA008498 1 HF 5415 .K47 2007 AUA008498 29/04/2016 5 25.00 27/03/2012 Books 29/04/2016
    Library of Congress Classification     Books Judith Thomas Library Judith Thomas Library General Stacks 27/03/2012 Donation, ADRA 25.00 AUA008444   HF 5415 .K47 2007 AUA008444 27/03/2012 4 25.00 27/03/2012 Books  
    Library of Congress Classification     Books Judith Thomas Library Judith Thomas Library General Stacks 13/04/2012 Donation, ADRA 25.00 AUA008702   HF 5415 .K47 2007 AUA008702 13/04/2012 1 25.00 13/04/2012 Books