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Influence : the psychology of persuasion / Robert B. Cialdini.

By: Material type: TextPublication details: New York : Collins, 2007.Edition: rev. edDescription: xiv, 320 p. : illustrations, portraits ; 21 cmISBN:
  • 9780061241895
  • 006124189X
Other title:
  • Psychology of persuasion
Subject(s): LOC classification:
  • BF774 .C53 2007
Contents:
Weapons of influence -- Reciprocation: the old give and take, and take -- Commitment and consistency: hobgoblins of the mind -- Social proof: truths are us -- Liking: the friendly thief -- Authority: directed deference -- Scarcity: the rule of the few -- Instant influence: primitive consent for an automatic age.
Item type: Books
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Judith Thomas Library General Stacks Books BF 774 .C53 2007 (Browse shelf(Opens below)) AUA017878 Available AUA017878

1st Collins business essentials ed.

Includes bibliographical references (p. [293]-309) and index.

Weapons of influence --
Reciprocation: the old give and take, and take --
Commitment and consistency: hobgoblins of the mind --
Social proof: truths are us --
Liking: the friendly thief --
Authority: directed deference --
Scarcity: the rule of the few --
Instant influence: primitive consent for an automatic age.

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