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Brand leadership / David A. Aaker, Erich Joachimsthaler.
Material type:
TextPublication details: London : Pocket Books, 2009.Description: xii, 351 p. : ill. ; 20 cmISBN: - 0684839245
- 658.8/27 21
- HD69.B7 A215 2009
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| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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| Judith Thomas Library General Stacks | Books | HD 69 .B7 A215 2009 (Browse shelf(Opens below)) | AUA004526 | Available | AUA004526 |
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| HD 66 .M374 2002 The 17 essential qualities of a team player : | HD 66 .M396 1995 Managing people : | HD 66 .W45 1991 Empowered teams : | HD 69 .B7 A215 2009 Brand leadership / | HD 69 .B7 R537 1999 The 22 immutable laws of branding : | HD 69 .C6 Y33 2006 Global organization development : | HD 69 .P75 B7623 2010 Managing projects : a team-based approach / |
Includes bibliographical references (p. 331-335) and index.