02692cam a22005174a 4500 14673803 AUA.1 20140811130134.0 061213s2007 caua b 001 0 eng 2006101792 GBA710111 bnb 013660925 Uk 101295422 DNLM 9780787982058 (pbk.) 0787982059 (pbk.) (OCoLC)ocm77485909 (OCoLC)77485909 DNLM/DLC DLC BAKER UKM BTCTA NLM C#P YDXCP NLGGC DLC pcc R 118 .S33 2007 2007 F-598 W 84.1 S329h 2007 610.1/4 22 44.07 bcl Schiavo, Renata. 4177 Health communication : from theory to practice / Renata Schiavo. 1st ed. San Francisco : Jossey-Bass, c2007. xxiv, 436 p. : ill. ; 23 cm. Includes bibliographical references (p. 379-411) and indexes. What is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program. Communication in medicine United States. 4178 Health promotion United States. 4179 Health planning United States. 4180 Delivery of Health Care. 4181 Communication. 4182 Health Planning. 4183 Program Development. 4184 Table of contents only http://www.loc.gov/catdir/toc/ecip077/2006101792.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0740/2006101792-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy0740/2006101792-d.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc BOOK R 118 .S33 2007 1171 1171 0 0 lcc 0 0 Books AUA.1 AUA.1 GS 2011-09-29 Bought by JTL 81.60 AUA001373 1 R 118 .S33 2007 AUA001373 2014-08-11 00:00:00 2014-08-03 81.60 2011-09-29 BOOK