from theory to practice Schiavo, Renata. creator text bibliography cau San Francisco Jossey-Bass c2007 2007 1st ed. monographic eng

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xxiv, 436 p. : ill. ; 23 cm. What is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program. Renata Schiavo. Includes bibliographical references (p. 379-411) and indexes. Communication in medicine United States Health promotion United States Health planning United States Delivery of Health Care Communication Health Planning Program Development R 118 .S33 2007 610.1/4 2007 F-598 W 84.1 S329h 2007 44.07 9780787982058 (pbk.) 0787982059 (pbk.) 2006101792 http://www.loc.gov/catdir/toc/ecip077/2006101792.html http://www.loc.gov/catdir/enhancements/fy0740/2006101792-b.html http://www.loc.gov/catdir/enhancements/fy0740/2006101792-d.html http://www.loc.gov/catdir/toc/ecip077/2006101792.html http://www.loc.gov/catdir/enhancements/fy0740/2006101792-b.html http://www.loc.gov/catdir/enhancements/fy0740/2006101792-d.html DNLM/DLC 061213 20140811130134.0 14673803