TY  - BOOK
AU  - Paley, Norton
TI  - The marketing strategy desktop guide
SN  - 9781854184900
AV  - HF 5415.13 .P35 2007
PY  - 2007///
CY  - London
PB  - Thorogood
KW  - Marketing
KW  - Planning
KW  -  Marketing
KW  - Management
KW  - Strategic planning
ER  -