TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills 
SN  - 9780073530055 (alk. paper)
AV  - HF5415.13 .P387 2011
U1  - 658.8 22
PY  - 2011///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes  bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0824/2008033002.html
ER  -