01757cam a22002654a 450000100090000000300060000900500170001500800410003201000170007302000230009004000180011304200080013105000230013908200170016210000270017924500750020626000480028130000250032950400640035450507790041865000280119785600980122585600900132385600780141312829924AUA.120191016155915.0020624s2003    nju      b    001 0 eng    a  2002009952  a0471266345 (cloth)  aDLCcDLCdDLC  apcc00aBF637.P4bL48 200300a153.8/522211 aLevine, Robert,d1945-14aThe power of persuasion :bhow we're bought and sold /cRobert Levine.  aHoboken, N.J. :bJohn Wiley & Sons,cc2003.  aix, 278 p. ;c25 cm.  aIncludes bibliographical references (p. 245-265) and index.0 aThe illusion of invulnerability or, how can everyone be less gullible than everyone else? -- Who do we trust? experts, honesty, and likability or, the supersalesmen don't look like salesmen at all -- Killing you with kindness or, beware of strangers bearing unexpected gifts -- The contrast principal or, how black gets turned into white -- $2 + $2 = $5 or, learning to avoid stupid mental arithmetic -- The hot button or, how mental shortcuts can lead you into trouble -- Gradually escalating the commitments or, making you say yes by never saying no -- Winning hearts and minds or, the road to perpetual persuasion -- Jonestown or, the dark end of the dark side of persuasion -- The art of resistance or, some unsolicited advice for using and defending against persuasion. 0aPersuasion (Psychology)423Contributor biographical informationuhttp://www.loc.gov/catdir/bios/wiley044/2002009952.html423Publisher descriptionuhttp://www.loc.gov/catdir/description/wiley037/2002009952.html413Table of contentsuhttp://www.loc.gov/catdir/toc/wiley031/2002009952.html