02056cam a22003134a 4500 16866 16866 12829924 AUA.1 20191016155915.0 020624s2003 nju b 001 0 eng 2002009952 0471266345 (cloth) DLC DLC DLC pcc BF637.P4 L48 2003 153.8/52 21 Levine, Robert, 1945- The power of persuasion : how we're bought and sold / Robert Levine. Hoboken, N.J. : John Wiley & Sons, c2003. ix, 278 p. ; 25 cm. Includes bibliographical references (p. 245-265) and index. The illusion of invulnerability or, how can everyone be less gullible than everyone else? -- Who do we trust? experts, honesty, and likability or, the supersalesmen don't look like salesmen at all -- Killing you with kindness or, beware of strangers bearing unexpected gifts -- The contrast principal or, how black gets turned into white -- $2 + $2 = $5 or, learning to avoid stupid mental arithmetic -- The hot button or, how mental shortcuts can lead you into trouble -- Gradually escalating the commitments or, making you say yes by never saying no -- Winning hearts and minds or, the road to perpetual persuasion -- Jonestown or, the dark end of the dark side of persuasion -- The art of resistance or, some unsolicited advice for using and defending against persuasion. Persuasion (Psychology) Contributor biographical information http://www.loc.gov/catdir/bios/wiley044/2002009952.html Publisher description http://www.loc.gov/catdir/description/wiley037/2002009952.html Table of contents http://www.loc.gov/catdir/toc/wiley031/2002009952.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc DWBSLC BF 637.P4 L48 2003 0 0 lcc 0 0 DWBSLC AUA.1 AUA.1 SPEC 2016-10-28 Donation, Dr. Delbert Baker 10.00 AUA20249 3 BF 637 .P4 L48 2003 AUA20249 2021-06-07 00:00:00 2021-03-17 10.00 2016-10-28 DWBSLC