00995cam a2200265 a 4500 16874 16874 1634233 AUA.1 20200214112256.0 960401s1997 nyu b 000 0 eng 96016774 0446520942 DLC DLC DLC HD9980.5 .B425 1997 658.8 20 Beckwith, Harry, 1949- Selling the invisible : a field guide to modern marketing / Harry Beckwith. New York : Warner Books, c1997. xx, 252 p. ; 20 cm. Includes bibliographical references (p. 246-250). Service industries Marketing. Publisher description http://www.loc.gov/catdir/enhancements/fy0914/96016774-d.html 7 cbc orignew 1 ocip 19 y-gencatlg lcc DWBSLC HD 9980.5 .B425 1997 0 0 lcc 0 0 DWBSLC AUA.1 AUA.1 SPEC 2016-10-28 Donation, Dr. Delbert Baker 10.00 AUA20287 HD 9980.5 .B425 1997 AUA20287 2016-10-28 00:00:00 10.00 2016-10-28 DWBSLC