TY - SOUND AU - Gitomer,Jeffrey H. TI - Jeffrey Gitomer's little red book of selling: 12.5 principles of sales greatness : how to make sales forever SN - 9780743572545 AV - HF5438.25 .G58 2005 PY - 2005/// CY - Austin, TX. PB - Bard Press KW - Selling KW - Business KW - Audiobooks KW - lcgft N1 - Read by the author N2 - If salespeople are worried about how to sell, Gitomer believes they are missing out on the more important aspect of sales: why people buy. This, he says, is "all that matters," and his latest book aims to demystify buying principles for salespeople UR - http://www.loc.gov/catdir/enhancements/fy0908/2009600722-b.html UR - http://www.loc.gov/catdir/enhancements/fy1005/2009600722-d.html ER -