02200nam a2200241 4500003000600000005001700006008004100023020001800064020001500082040000800097050002300105100002300128245008900151250001300240260006100253300007300314500013100387505118000518520018001698650002701878700002301905700003001928AUA.120170212210242.0170212b xxu||||| |||| 00| 0 eng d a9780538470384 a0538470380 cJTL aHB171.5b.M34 2011 aMcGuigan, James R. aEconomics for managers /cJames R McGuigan; R Charles Moyer; Frederick H deB Harris. a12th ed. aMason, Ohio : bSouth-Western Cengage Learning, cc2011. a1 volume (various pagings) : b illustrations (some color) ;c26 cm. aPrevious edition: published as by James R. McGuigan. Mason, Ohio: Thomson South-Western, 2008. "International edition"--Cover. a pt. 1. Introduction. Introduction and goals of the firm -- Fundamental economic concepts -- pt. 2. Demand and forecasting. Demand analysis -- Estimating demand -- Problems in applying the linear regression model -- Business and economic forecasting -- Managing in the global economy -- Foreign exchange risk management -- pt. 3. Production and cost. Production economics -- Maximization of production output subject to a cost constraint -- Production economics of renewable and exhaustible natural resources -- Cost analysis -- Long-run costs with a Cobb-Douglas production function -- Applications of cost theory -- pt. 4. Pricing and output decisions : strategy and tactics. Prices, output and strategy : pure and monopolistic competition -- Price and output determination : monopoly and dominant firms -- Price and output determination : oligopoly -- Best-practice tactics : game theory -- Entry deterrence and accommodation games -- Pricing techniques and analysis -- pt. 5. Organizational architecture and regulation. Contracting, governance and organizational form -- Auction design and information economics -- Government regulation -- Long-term investment analysis. aIllustrates how managers apply theories and techniques to solve real-world problems while teaching future business leaders how to think analytically and make better decisions. aManagerial economics.  aMoyer, R. Charles  a Harris, Frederick H. deB