02320nam a2200265 4500 AUA.1 20170212210242.0 170212b xxu||||| |||| 00| 0 eng d 9780538470384 0538470380 JTL HB171.5 .M34 2011 McGuigan, James R. Economics for managers / James R McGuigan; R Charles Moyer; Frederick H deB Harris. 12th ed. Mason, Ohio : South-Western Cengage Learning, c2011. 1 volume (various pagings) : illustrations (some color) ; 26 cm. Previous edition: published as by James R. McGuigan. Mason, Ohio: Thomson South-Western, 2008. "International edition"--Cover. pt. 1. Introduction. Introduction and goals of the firm -- Fundamental economic concepts -- pt. 2. Demand and forecasting. Demand analysis -- Estimating demand -- Problems in applying the linear regression model -- Business and economic forecasting -- Managing in the global economy -- Foreign exchange risk management -- pt. 3. Production and cost. Production economics -- Maximization of production output subject to a cost constraint -- Production economics of renewable and exhaustible natural resources -- Cost analysis -- Long-run costs with a Cobb-Douglas production function -- Applications of cost theory -- pt. 4. Pricing and output decisions : strategy and tactics. Prices, output and strategy : pure and monopolistic competition -- Price and output determination : monopoly and dominant firms -- Price and output determination : oligopoly -- Best-practice tactics : game theory -- Entry deterrence and accommodation games -- Pricing techniques and analysis -- pt. 5. Organizational architecture and regulation. Contracting, governance and organizational form -- Auction design and information economics -- Government regulation -- Long-term investment analysis. Illustrates how managers apply theories and techniques to solve real-world problems while teaching future business leaders how to think analytically and make better decisions. Managerial economics. Moyer, R. Charles Harris, Frederick H. deB lcc BOOK HB 171.5 .M34 2011 17780 17780 0 0 lcc 0 0 Books AUA.1 AUA.1 GS 2017-02-12 Bought by JTL 32.89 AUA21201 2 1 HB 171.5 .M34 2011 AUA21201 2020-11-24 00:00:00 2020-10-23 32.89 2017-02-12 BOOK 0 0 lcc 0 0 Books AUA.1 AUA.1 GS 2020-09-24 AUA textbook inventory 35.00 AUA25565 1 2 HB 171.5 .M34 2011 AUA25565 2025-05-15 14:21:19 2025-04-29 2 35.00 2020-09-24 BOOK 0 0 lcc 0 0 Books AUA.1 AUA.1 GS 2020-09-24 AUA textbook inventory 35.00 AUA25566 1 HB 171.5 .M34 2011 AUA25566 2025-04-29 06:48:51 2025-04-22 3 35.00 2020-09-24 BOOK