McGuigan, James R. creator Moyer, R. Charles Harris, Frederick H. deB text xxu Mason, Ohio South-Western Cengage Learning c2011 12th ed. monographic eng

print

1 volume (various pagings) : illustrations (some color) ; 26 cm. Illustrates how managers apply theories and techniques to solve real-world problems while teaching future business leaders how to think analytically and make better decisions. pt. 1. Introduction. Introduction and goals of the firm -- Fundamental economic concepts -- pt. 2. Demand and forecasting. Demand analysis -- Estimating demand -- Problems in applying the linear regression model -- Business and economic forecasting -- Managing in the global economy -- Foreign exchange risk management -- pt. 3. Production and cost. Production economics -- Maximization of production output subject to a cost constraint -- Production economics of renewable and exhaustible natural resources -- Cost analysis -- Long-run costs with a Cobb-Douglas production function -- Applications of cost theory -- pt. 4. Pricing and output decisions : strategy and tactics. Prices, output and strategy : pure and monopolistic competition -- Price and output determination : monopoly and dominant firms -- Price and output determination : oligopoly -- Best-practice tactics : game theory -- Entry deterrence and accommodation games -- Pricing techniques and analysis -- pt. 5. Organizational architecture and regulation. Contracting, governance and organizational form -- Auction design and information economics -- Government regulation -- Long-term investment analysis. James R McGuigan; R Charles Moyer; Frederick H deB Harris. Previous edition: published as by James R. McGuigan. Mason, Ohio: Thomson South-Western, 2008. "International edition"--Cover. Managerial economics HB171.5 .M34 2011 9780538470384 0538470380 170212 20170212210242.0