TY  - BOOK
AU  - McGuigan, James R.
AU  - Moyer, R. Charles 
AU  -  Harris, Frederick H. deB
TI  - Economics for managers
SN  - 9780538470384
AV  - HB171.5 .M34 2011
PY  - 2011///
CY  - Mason, Ohio : 
PB  - South-Western Cengage Learning, 
KW  - Managerial economics.
N1  - Previous edition: published as by James R. McGuigan. Mason, Ohio: Thomson South-Western, 2008.
"International edition"--Cover;  	pt. 1. Introduction. Introduction and goals of the firm --
Fundamental economic concepts --
pt. 2. Demand and forecasting. Demand analysis --
Estimating demand --
Problems in applying the linear regression model --
Business and economic forecasting --
Managing in the global economy --
Foreign exchange risk management --
pt. 3. Production and cost. Production economics --
Maximization of production output subject to a cost constraint --
Production economics of renewable and exhaustible natural resources --
Cost analysis --
Long-run costs with a Cobb-Douglas production function --
Applications of cost theory --
pt. 4. Pricing and output decisions : strategy and tactics. Prices, output and strategy : pure and monopolistic competition --
Price and output determination : monopoly and dominant firms --
Price and output determination : oligopoly --
Best-practice tactics : game theory --
Entry deterrence and accommodation games --
Pricing techniques and analysis --
pt. 5. Organizational architecture and regulation. Contracting, governance and organizational form --
Auction design and information economics --
Government regulation --
Long-term investment analysis
N2  - Illustrates how managers apply theories and techniques to solve real-world problems while teaching future business leaders how to think analytically and make better decisions
ER  -