cases and exercises Coombs, W. Timothy creator text xxu Thousand Oaks, CA SAGE Publications, Inc. [2014] monographic eng

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245 p. ; 26 cm. Guides students through cases and exercises that explore crisis communication and management in action, building the necessary skills for effective crisis management. A short introduction to the case study method -- Crisis capsules -- Pampers and dry max chemical burn rumor -- Hershey, Cocoa, and child slavery/labor abuse -- Cadbury salmonella recall -- Peanut butter paste recall of 2009 -- Tetra pak, Nestle and ITX -- Nestle and greenpeace disagree over palm oil sourcing -- Carrefour, China, and the Olympic torch relay -- Sparboe farms and McDonald's part company over animal cruelty -- BP Texas city explosion -- Sigg and BPA -- West pharmaceutical services' dust explosion -- Jensen farm, listeria, and cantaloupe -- Chick-fil-a and the dangers of social issues -- The Bhopal tragedy -- Odwalla and e. coli -- Valujet flight 592 and the end of a brand -- Greenpeace pressures H&M to detox the garment industry -- Index -- About the author. W Timothy Coombs. Crisis management Business communication Management HD49 .C66 2014 9781452217802 170212 20180502151740.0