02103nam a2200229   4500003000600000005001700006008004100023020001500064040000800079050001500087245014600102246006600248260006000314300009600374440003800470500026700508505074700775520019001522650005401712650005301766650005401819AUA.120201005113250.0170228b        xxu||||| |||| 00| 0 eng d  a0760753652  cJTL  aHC102.5.A2  aMasters of enterprise : bhow the titans of American business shaped the U.S. economy /cW.H W Brands; Recorded Books, Inc.hSound Recording.  aHow the titans of American business shaped the U.S. economy /  a[New York, N.Y.] : bBarnes & Noble Audio, c c & 2004.  a7 audio discs :bdigital ;c 4 3/4 in. + 1 course guide (80 pages : illustrations ; 23 cm).  aPortable professor., pEconomics.  a 	In container (24 x 16 x 5 cm.).
Includes 1 additional sound disc entitled "Excerpts from select titles in the series."
"Lecture content c2004 by Kermit L. Hall. p2004 by Recorded Books, LLC. This edition 2004 by Barnes & Noble Publishing."--Sound disc surface.  a 	Course lectures: 1. The business of America --
2. John Jacob Astor: from furs to real estate --
3. Cyrus McCormick and the business of agriculture --
4. Cornelius Vanderbilt and Jay Gould: speculating on America --
5. Andrew Carnegie and John D. Rockefeller: an obsession for efficiency --
6. J.P. Morgan: the triumph of the money man --
7. Henry Ford and Alfred P. Sloan: capturing the dream --
8. Walt Disney: the business of fantasy --
9. Robert Woodruff: as American as Coke. 10. Ray Kroc: the industrialization of eating --
11. Sam Walton: will the real Uncle Sam please stand up? --
12. Mary Kay Ash: what do women want? --
13. Andrew Grove and Bill Gates: Intel (and Microsoft) inside --
14. The past and future of American business.  aA series of fourteen lectures reviewing core principles of American economic philosophy through the lives of American entrepreneurs from John Jacob Astor to Andrew Grove and Bill Gates.  aBusinesspeople   vUnited StatesxBiography.       a Industrialists vUnited States xBiography.      aEntrepreneurshipvUnited States x Case studies.