02572cam a22004214a 4500 16181592 AUA.1 20171205100227.0 100408s2011 maua b 001 0 eng 2010015270 9780763771157 (pbk.) (DNLM)101528288 DNLM/DLC DLC DLC pcc R118 .E87 2011 362.101/4 22 Essentials of public health communication / Claudia F. Parvanta, lead author and editor-in-chief ... [et al.]. Sudbury, Mass. : Jones & Bartlett Learning, 2011. xxxi, 409 p. : ill. ; 28 cm. Includes bibliographical references and index. Introduction to public health communication & informatics / Claudia Parvanta -- A public health communication planning framework / Claudia Parvanta -- Informatics and public health / David E. Nelson -- Understanding and reporting the science / David E. Nelson -- What to communicate? Understanding population health / Patrick L. Remington, Bridget C. Booske, and David Kindig -- Communicating for policy and advocacy / Ross C. Brownson, Ellen Jones, Claudia Parvanta -- Speaking to the public : health literacy & numeracy / David E. Nelson and Claudia Parvanta -- Persuasive health communications : the role of theory / Sarah Parvanta and Claudia Parvanta -- Formative research for strategy development / Claudia Parvanta -- The strategic health communication plan / Claudia Parvanta -- It's a multi-media world / Sarah Parvanta and Claudia Parvanta -- Developing and testing a media strategy / Claudia Parvanta -- Developing the implementation plan / Claudia Parvanta -- Evaluating a health communication program / May Grabbe Kennedy -- Patient-provider communication / Richard N. Harner -- Risk and emergency risk communication : a primer / David W. Cragin and Claudia Parvanta. Communication in medicine. Public health. Health education. Medical informatics. Communication. Health Education methods. Communications Media. Health Promotion. Public Health Informatics methods. Parvanta, Claudia F. Nelson, David E. Parvanta, Sarah A. Harner, Richard N. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BOOK R 118 .E87 2011 18928 18928 0 0 lcc 0 0 Books AUA.1 AUA.1 GS 2017-12-05 Bought by JTL 33.72 AUA21904 R 118 .E87 2011 AUA21904 2017-12-05 00:00:00 33.72 2017-12-05 BOOK