Parvanta, Claudia F. Nelson, David E. Parvanta, Sarah A. Harner, Richard N. text bibliography mau Sudbury, Mass Jones & Bartlett Learning 2011 monographic eng

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xxxi, 409 p. : ill. ; 28 cm. Introduction to public health communication & informatics / Claudia Parvanta -- A public health communication planning framework / Claudia Parvanta -- Informatics and public health / David E. Nelson -- Understanding and reporting the science / David E. Nelson -- What to communicate? Understanding population health / Patrick L. Remington, Bridget C. Booske, and David Kindig -- Communicating for policy and advocacy / Ross C. Brownson, Ellen Jones, Claudia Parvanta -- Speaking to the public : health literacy & numeracy / David E. Nelson and Claudia Parvanta -- Persuasive health communications : the role of theory / Sarah Parvanta and Claudia Parvanta -- Formative research for strategy development / Claudia Parvanta -- The strategic health communication plan / Claudia Parvanta -- It's a multi-media world / Sarah Parvanta and Claudia Parvanta -- Developing and testing a media strategy / Claudia Parvanta -- Developing the implementation plan / Claudia Parvanta -- Evaluating a health communication program / May Grabbe Kennedy -- Patient-provider communication / Richard N. Harner -- Risk and emergency risk communication : a primer / David W. Cragin and Claudia Parvanta. Claudia F. Parvanta, lead author and editor-in-chief ... [et al.]. Includes bibliographical references and index. Communication in medicine Public health Health education Medical informatics Communication Health Education methods Communications Media Health Promotion Public Health Informatics methods R118 .E87 2011 362.101/4 9780763771157 (pbk.) 2010015270 DNLM/DLC 100408 20171205100227.0 16181592