01352nam a2200217 4500 AUA.1 20180503162954.0 180206b xxu||||| |||| 00| 0 eng d 9781591396192 JTL HF5415.153 .K53 2005 Kim, W. Chan Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. Boston, Mass. : Harvard Business School Press, c2005. xv, 240 p. : ill. ; 25 cm. Preface -- Acknowledgments -- pt. 1. Blue ocean strategy -- 1. Creating blue oceans -- 2. Analytical tools and frameworks -- pt. 2. Formulating blue ocean strategy -- 3. Reconstruct market boundaries -- 4. Focus on the big picture, not the numbers -- 5. Reach beyond existing demand -- 6. Get the strategic sequence right -- pt. 3. Executing blue ocean strategy -- 7. Overcome key organizational hurdles -- 8. Build execution into strategy -- 9. The sustainability and renewal of blue ocean strategy -- Appendix A -- Appendix B -- Appendix C -- Notes -- Bibliography -- Index -- About the authors. New products. Market segmentation. Mauborgne, Renée lcc BOOK HF 5415.153 .K53 2005 19278 19278 0 0 lcc 0 0 Books AUA.1 AUA.1 GS 2018-02-06 Bought by JTL 16.48 AUA22170 HF 5415.153 .K53 2005 AUA22170 2018-02-06 00:00:00 16.48 2018-02-06 BOOK