how to create uncontested market space and make the competition irrelevant Kim, W. Chan creator Mauborgne, Renée text xxu Boston, Mass Harvard Business School Press c2005 monographic eng

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xv, 240 p. : ill. ; 25 cm. Preface -- Acknowledgments -- pt. 1. Blue ocean strategy -- 1. Creating blue oceans -- 2. Analytical tools and frameworks -- pt. 2. Formulating blue ocean strategy -- 3. Reconstruct market boundaries -- 4. Focus on the big picture, not the numbers -- 5. Reach beyond existing demand -- 6. Get the strategic sequence right -- pt. 3. Executing blue ocean strategy -- 7. Overcome key organizational hurdles -- 8. Build execution into strategy -- 9. The sustainability and renewal of blue ocean strategy -- Appendix A -- Appendix B -- Appendix C -- Notes -- Bibliography -- Index -- About the authors. W. Chan Kim, Renée Mauborgne. New products Market segmentation HF5415.153 .K53 2005 9781591396192 180206 20180503162954.0