02754nam a22002777a 4500 AUA.1 20180211134854.0 180211b xxu||||| |||| 00| 0 eng d 0803942893 (pbk.) JTL RA440.5 .M427 1993 Wallack, Lawrence Marshall Media advocacy and public health : power for prevention / Lawrence Wallack ... [et al.] ; foreword by Michael Pertschuk. Newbury Park : Sage Publications, c1993. xiii, 226 p. ; 4 cm. Includes bibliographical references (p. 210-217) and index. Foreword / Michael Pertschuk -- Public Health and Media Advocacy -- Public Health Stories -- The Advocacy Connection -- Defining Advocacy -- Doing Advocacy -- The Media Connection -- What Is News? -- Agenda Setting -- Framing -- Understanding Media Advocacy -- Conclusion: Advancing the Policy -- Thinking Media Advocacy -- Access Points -- Strategies -- Framing Tactics -- Doing Media Advocacy -- Planning for Media Advocacy -- Surgeon General Koop, Drinking and Driving, and San Francisco -- Media Advocacy Case Studies -- Lydia's Decision: New Mexico Youth Battle Beer Billboards -- When Children Shoot Children, the Media Pay Attention -- Philadelphia Puts Uptown Out of Town -- Spuds McKenzie to Shamu the Whale: "This Bud's for You" -- MADD Fixes the "Flaw in the Law" -- Nicotina Meets Philip Morris: The Battle of the Symbols -- Halt the Malt: Framing a Story Worth Telling -- The Ryan White CARE Act. Using the media to promote public health is an innovative and valuable approach. Media Advocacy and Public Health develops the concept of media advocacy as a central strategy for the prevention of public health problems. How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio, and in the newspaper. Often, crucial issues of public health policy are discussed and decided only after they are made visible by the media. A traditional communication strategy like social marketing focuses on giving people a message. Media advocacy gives people a voice. The first book of its kind, Media Advocacy and Public Health lays out the theoretical framework and practical guidelines to successful media advocacy strategies. Eight case studies, ranging from alcohol to AIDS, vividly illustrate how media advocacy has been successfully applied. Mass media in health education. Health promotion Health education Dorfman, Lori Jernigan, David Themba, Makani lcc BOOK RA 440.5 .M427 1993 19329 19329 0 0 lcc 0 0 Books AUA.1 AUA.1 GS 2018-02-11 Bought by JTL 5.99 AUA22310 1 RA 440.5 .M427 1993 AUA22310 2019-07-02 00:00:00 2019-06-24 5.99 2018-02-11 BOOK