02124nam a2200241 4500 AUA.1 20180222171928.0 180222b xxu||||| |||| 00| 0 eng d 9780814434987 JTL HD53 .S495 2012 Sherman, Andrew J. Harvesting intangible assets : uncover hidden revenue in your company's intellectual property / Andrew J Sherman. New York : AMACOM, c2012. xviii, 270 p. : ill., 23 cm. Includes bibliographical references and index. The intellectual capital agrarian -- Planting the seeds: fostering a culture of innovation -- Irrigating the field: embracing intrapreneurship -- Caring for the fruits of the harvest: intellectual asset management (IAM) -- Building fences to protect your turf: developing a legal strategy -- Separating the wheat from the chaff: readying crops for the market -- Bringing the crops to the marketplace: an overview of strategic alternatives -- Harvesting the power of intellectual capital leveraging: cooperatives, customers, channel partners, licensing, joint ventures, and franchising -- The global intellectual asset frontier -- The future of innovation -- Directory of licensing resources, exchanges, and agents. Whether you call it harvesting intangible assets or intellectual property management, organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, etc Intellectual capital. Knowledge management. BUSINESS & ECONOMICS Corporate Governance. lcc BOOK HD 53 .S495 2012 19463 19463 0 0 lcc 0 0 Books AUA.1 AUA.1 GS 2018-02-22 Bought by JTL 19.33 AUA22444 HD 53 .S495 2012 AUA22444 2018-02-22 00:00:00 19.33 2018-02-22 BOOK