TY  - BOOK
AU  - Covey,Stephen M.R.
AU  - Merrill,Rebecca R.
TI  - The speed of trust: the one thing that changes everything 
SN  - 9781416549000 (pbk.)
AV  - HF5387 .C677 2008
U1  - 174/.4 22
PY  - 2008///
CY  - New York
PB  - Free Press
KW  - Business ethics
KW  - Success in business
N1  - Includes bibliographical references (p. [325]-337) and index; Foreword / Stephen R. Covey -- The one thing that changes everything -- The first wave--self trust -- The second wave--relationship trust -- The third, fourth, and fifth waves--stakeholder trust -- Inspiring trust
N2  - This book challenges our age-old assumption that trust is merely a soft, social virtue, and instead demonstrates that it is a hard-edged, economic driver--a learnable and measurable skill that makes organizations more profitable, people more promotable, and relationships more energizing
ER  -