Thinking outside the box
some (fairly) radical thoughts on how colleges and universities should think, act, and communicate in a very busy marketplace
Thinking outside the box (2015)
Sevier, Robert A. (Robert Allen)
1955-
creator
text
bibliography
conference publication
festschrift
onc
Hiawatha, Iowa
Strategy Pub.
c2001
2015
2015
monographic
eng
xi, 202 p. : ill., map ; 28 cm.
The higher education landscape --
Why it's sometimes so hard to change --
Thinking strategically --
Six audacious moves --
Understanding marketing and branding --
It's only communication if they respond.
Robert A Sevier.
"Think strategically, act audaciously, communicate aggressively"--Cover.
n-cn---
College publicity
Universities and colleges
Planning
Education
Marketing
Canada
Economic conditions
Congresses
LB2342.82 .S48 2001
Thinking outside the box (2015)
(CaOONL)20149066201
Queen's policy studies
0971059705
2017394207
NLC
170622
20200205120825.0
19753010
eng