TY  - BOOK
AU  - Sevier, Robert A.
TI  - Thinking outside the box: some (fairly) radical thoughts on how colleges and universities should think, act, and communicate in a very busy marketplace 
SN  - 0971059705
AV  - LB2342.82 .S48 2001
PY  - 2001///
CY  - Hiawatha, Iowa
PB  - Strategy Pub.
KW  - College publicity.
KW  - Universities and colleges
KW  -  Planning.
KW  - Education
KW  - Marketing.
KW  - Canada
KW  - Economic conditions
KW  - Congresses
N1  - "Think strategically, act audaciously, communicate aggressively"--Cover;  	The higher education landscape --
Why it's sometimes so hard to change --
Thinking strategically --
Six audacious moves --
Understanding marketing and branding --
It's only communication if they respond
ER  -