a nine step approach to strategy and leadership for managers and marketers Wootton, Simon. creator Horne, Terry. text bibliography enk London Philadelphia Kogan Page Limited c2010 2010 3rd ed. monographic eng

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ix, 150 p. : ill. ; 24 cm. Strategic leadership and conversational style -- Strategic leadership--brain-based strategic communication -- Strategic leadership--the thinking skills required -- Case study: marketing leadership and management action -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision -- Step 6. Create strategic options -- Step 7. Take strategic decisions -- Step 8. Create and communicate market-led strategy -- Step 9. Plan and manage projects to implement change -- Next steps. Simon Wootton & Terry Horne. Includes bibliographical references and index. Strategic planning HD30.28 .W665 2010 658.4/012 Wootton, Simon. 9780749460778 0749460776 9780749461102 (ebk) 0749461101 (ebk) 2010002761 http://www.loc.gov/catdir/enhancements/fy1110/2010002761-b.html http://www.loc.gov/catdir/enhancements/fy1110/2010002761-d.html http://www.loc.gov/catdir/enhancements/fy1110/2010002761-t.html http://www.loc.gov/catdir/enhancements/fy1110/2010002761-b.html http://www.loc.gov/catdir/enhancements/fy1110/2010002761-d.html http://www.loc.gov/catdir/enhancements/fy1110/2010002761-t.html DLC 100122 20190321162948.0 16064798