02267cam a2200385 i 4500 18861021 AUA.1 20220705074021.0 151113s2017 nju b 001 0 eng 2015044450 9780134219929 (pbk) 0134219929 (pbk) (DNLM)101672096 DNLM/DLC DLC rda DLC pcc RA427.8 .M39 2017 WA 590 613.0973 23 McKenzie, James F., 1948- , author. 47997 Planning, implementing, and evaluating health promotion programs : a primer / James F. McKenzie, PhD, M.P.H., M.C.H.E.S., Ball State University, Brad L. Neiger, Ph.D., M.C.H.E.S., Brigham Young University, Rosemary Thackeray, Ph.D., M.P.H., Brigham Young University. 7th edition. New Jersey: Pearson, c2017 xviii, 478 pages : illlustrations ; 24 cm Includes bibliographical references (pages 443-458) and indexes. Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing : developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting. Health Promotion United States. 4179 Health Education United States. Health Planning United States. 4180 Program Evaluation United States. Neiger, Brad L., author. Thackeray, Rosemary, author. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BOOK RA 427.8 .M39 2017 23537 23537 0 0 lcc 0 0 Books AUA.1 AUA.1 GS 2022-07-05 Bought By JTL AUA26184 3 RA 427.8 .M39 2017 AUA26184 2025-04-14 11:30:02 2025-03-25 2022-07-05 BOOK