@book{5857,
	author = {Hair, Joseph F.},
	title = {Essentials of marketing research /},
	publisher = {McGraw-Hill/Higher Education,},
	year = {c2008.},
	address = {Boston :},
	edition = {1st ed.},
	note = {Includes bibliographical references (p. [358]-361) and index.},
	url = {http://www.loc.gov/catdir/toc/ecip0713/2007009178.html}
}