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  <titleInfo>
    <title>Annual editions</title>
    <subTitle>marketing, 2008/2009</subTitle>
  </titleInfo>
  <titleInfo type="abbreviated">
    <title>Marketing</title>
    <subTitle>(Guilford, Conn.)</subTitle>
  </titleInfo>
  <titleInfo type="uniform">
    <title>Marketing (Guilford, Conn.)</title>
  </titleInfo>
  <name type="personal">
    <namePart>Richardson, John E.</namePart>
    <role>
      <roleTerm type="text">ed.</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ctu</placeTerm>
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    <place>
      <placeTerm type="text">Boston</placeTerm>
    </place>
    <publisher>McGraw-Hill Higher Education</publisher>
    <dateIssued>c2008</dateIssued>
    <dateIssued encoding="marc" point="start">1982</dateIssued>
    <dateIssued encoding="marc" point="end">9999</dateIssued>
    <edition>30th ed.</edition>
    <issuance>continuing</issuance>
    <frequency>Annual.</frequency>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xvi, 203 p. : ill. ; 28 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">edited by John E. Richardson</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Periodicals</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Social aspects</topic>
    <topic>Periodicals</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Management</topic>
    <topic>Periodicals</topic>
  </subject>
  <classification authority="lcc">HF5415.13 .M37 2008</classification>
  <classification authority="ddc">658.8/005</classification>
  <relatedItem type="preceding">
    <titleInfo>
      <title>Readings in marketing</title>
    </titleInfo>
    <identifier type="local">(DLC) 73078578.</identifier>
  </relatedItem>
  <identifier type="issn">0730-2606</identifier>
  <identifier type="lccn" invalid="yes">81646553</identifier>
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