Brand leadership / David A. Aaker, Erich Joachimsthaler.

By:

Contributor(s):

Material type:

TextPublication details: London : Pocket Books, 2009.Description: xii, 351 p. : ill. ; 20 cmISBN:

Subject(s):

DDC classification:

LOC classification:

Online resources:

Item type:

Books

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
		Judith Thomas Library General Stacks		Books		HD 69 .B7 A215 2009 (Browse shelf(Opens below))		AUA004526			Available			AUA004526

Includes bibliographical references (p. 331-335) and index.