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Strategic management concepts : a competitive advantage approach / Fred R. David.

By: Material type: TextPublication details: Boston : Pearson, c2013.Edition: 14th edDescription: xiv, 386 p. : col. ill. ; 28 cmISBN:
  • 9780132664233
  • 0132664232
Subject(s): DDC classification:
  • 658.4/012 23
LOC classification:
  • HD 30.28 .D385 2013
Contents:
Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
Item type: Books
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Judith Thomas Library General Stacks Books HD 30.28 .D385 2013 (Browse shelf(Opens below)) AUA012535 1 Checked out 14/09/2026 AUA012535
Judith Thomas Library General Stacks Books HD 30.28 .D385 2013 (Browse shelf(Opens below)) AUA012536 2 Available AUA012536
Judith Thomas Library General Stacks Books HD 30.28 .D385 2013 (Browse shelf(Opens below)) AUA012537 3 Available AUA012537

Previously published under title: Strategic management.

Includes indexes.

Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.