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Applied crisis communication and crisis management : cases and exercises / W Timothy Coombs.

By: Material type: TextPublication details: Thousand Oaks, CA : SAGE Publications, Inc., [2014]Description: 245 p. ; 26 cmISBN:
  • 9781452217802
Subject(s): LOC classification:
  • HD49 .C66 2014
Contents:
A short introduction to the case study method -- Crisis capsules -- Pampers and dry max chemical burn rumor -- Hershey, Cocoa, and child slavery/labor abuse -- Cadbury salmonella recall -- Peanut butter paste recall of 2009 -- Tetra pak, Nestle and ITX -- Nestle and greenpeace disagree over palm oil sourcing -- Carrefour, China, and the Olympic torch relay -- Sparboe farms and McDonald's part company over animal cruelty -- BP Texas city explosion -- Sigg and BPA -- West pharmaceutical services' dust explosion -- Jensen farm, listeria, and cantaloupe -- Chick-fil-a and the dangers of social issues -- The Bhopal tragedy -- Odwalla and e. coli -- Valujet flight 592 and the end of a brand -- Greenpeace pressures H&M to detox the garment industry -- Index -- About the author.
Summary: Guides students through cases and exercises that explore crisis communication and management in action, building the necessary skills for effective crisis management.
Item type: Books
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Judith Thomas Library General Stacks Books HD 49 .C66 2014 (Browse shelf(Opens below)) AUA21203 Available AUA21203

A short introduction to the case study method --
Crisis capsules --
Pampers and dry max chemical burn rumor --
Hershey, Cocoa, and child slavery/labor abuse --
Cadbury salmonella recall --
Peanut butter paste recall of 2009 --
Tetra pak, Nestle and ITX --
Nestle and greenpeace disagree over palm oil sourcing --
Carrefour, China, and the Olympic torch relay --
Sparboe farms and McDonald's part company over animal cruelty --
BP Texas city explosion --
Sigg and BPA --
West pharmaceutical services' dust explosion --
Jensen farm, listeria, and cantaloupe --
Chick-fil-a and the dangers of social issues --
The Bhopal tragedy --
Odwalla and e. coli --
Valujet flight 592 and the end of a brand --
Greenpeace pressures H&M to detox the garment industry --
Index --
About the author.

Guides students through cases and exercises that explore crisis communication and management in action, building the necessary skills for effective crisis management.