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Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

By: Contributor(s): Material type: TextPublication details: Hoboken, N.J. : Wiley, c2010.Description: xv, 188 p. : ill. ; 24 cmISBN:
  • 9780470598825 (hbk.)
  • 0470598824 (hbk.)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .K68 2010
Item type: Books
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Judith Thomas Library General Stacks Books HF 5415 .K68 2010 (Browse shelf(Opens below)) AUA22427 Available AUA22427

Includes bibliographical references and index.

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