| 000 | 02692cam a22005174a 4500 | ||
|---|---|---|---|
| 001 | 14673803 | ||
| 003 | AUA.1 | ||
| 005 | 20140811130134.0 | ||
| 008 | 061213s2007 caua b 001 0 eng | ||
| 010 | _a 2006101792 | ||
| 015 |
_aGBA710111 _2bnb |
||
| 016 | 7 |
_a013660925 _2Uk |
|
| 016 | 7 |
_a101295422 _2DNLM |
|
| 020 | _a9780787982058 (pbk.) | ||
| 020 | _a0787982059 (pbk.) | ||
| 035 | _a(OCoLC)ocm77485909 | ||
| 035 | _a(OCoLC)77485909 | ||
| 040 |
_aDNLM/DLC _cDLC _dBAKER _dUKM _dBTCTA _dNLM _dC#P _dYDXCP _dNLGGC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aR 118 _b.S33 2007 |
| 060 | 0 | 0 | _a2007 F-598 |
| 060 | 1 | 0 |
_aW 84.1 _bS329h 2007 |
| 082 | 0 | 0 |
_a610.1/4 _222 |
| 084 |
_a44.07 _2bcl |
||
| 100 | 1 |
_aSchiavo, Renata. _94177 |
|
| 245 | 1 | 0 |
_aHealth communication : _bfrom theory to practice / _cRenata Schiavo. |
| 250 | _a1st ed. | ||
| 260 |
_aSan Francisco : _bJossey-Bass, _cc2007. |
||
| 300 |
_axxiv, 436 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references (p. 379-411) and indexes. | ||
| 505 | 0 | _aWhat is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program. | |
| 650 | 0 |
_aCommunication in medicine _zUnited States. _94178 |
|
| 650 | 0 |
_aHealth promotion _zUnited States. _94179 |
|
| 650 | 0 |
_aHealth planning _zUnited States. _94180 |
|
| 650 | 1 | 2 |
_aDelivery of Health Care. _94181 |
| 650 | 2 | 2 |
_aCommunication. _94182 |
| 650 | 2 | 2 |
_aHealth Planning. _94183 |
| 650 | 2 | 2 |
_aProgram Development. _94184 |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip077/2006101792.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0740/2006101792-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0740/2006101792-d.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOK _hR 118 _i.S33 2007 |
||
| 999 |
_c1171 _d1171 |
||