| 000 | 01225nam a2200289 4500 | ||
|---|---|---|---|
| 003 | AUA.1 | ||
| 005 | 20180405205352.0 | ||
| 008 | 160706b xxu||||| |||| 00| 0 eng d | ||
| 010 | _a77527024 | ||
| 020 | _a9780061241895 | ||
| 020 | _a006124189X | ||
| 040 | _cJTL | ||
| 050 |
_aBF774 _b.C53 2007 |
||
| 100 | _aCialdini, Robert B. | ||
| 245 |
_aInfluence : _bthe psychology of persuasion / _cRobert B. Cialdini. |
||
| 246 | _aPsychology of persuasion | ||
| 250 | _arev. ed. | ||
| 260 |
_aNew York : _bCollins, _c2007. |
||
| 300 |
_axiv, 320 p. : _billustrations, portraits ; _c21 cm. |
||
| 500 | _a1st Collins business essentials ed. | ||
| 504 | _aIncludes bibliographical references (p. [293]-309) and index. | ||
| 505 | _a Weapons of influence -- Reciprocation: the old give and take, and take -- Commitment and consistency: hobgoblins of the mind -- Social proof: truths are us -- Liking: the friendly thief -- Authority: directed deference -- Scarcity: the rule of the few -- Instant influence: primitive consent for an automatic age. | ||
| 650 | _a Influence (Psychology) | ||
| 650 | _aPersuasion (Psychology) | ||
| 650 | _aCompliance. | ||
| 942 |
_2lcc _cBOOK _hBF 774 _i.C53 2007 |
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| 999 |
_c14858 _d14858 |
||