000 01225nam a2200289 4500
003 AUA.1
005 20180405205352.0
008 160706b xxu||||| |||| 00| 0 eng d
010 _a77527024
020 _a9780061241895
020 _a006124189X
040 _cJTL
050 _aBF774
_b.C53 2007
100 _aCialdini, Robert B.
245 _aInfluence :
_bthe psychology of persuasion /
_cRobert B. Cialdini.
246 _aPsychology of persuasion
250 _arev. ed.
260 _aNew York :
_bCollins,
_c2007.
300 _axiv, 320 p. :
_billustrations, portraits ;
_c21 cm.
500 _a1st Collins business essentials ed.
504 _aIncludes bibliographical references (p. [293]-309) and index.
505 _a Weapons of influence -- Reciprocation: the old give and take, and take -- Commitment and consistency: hobgoblins of the mind -- Social proof: truths are us -- Liking: the friendly thief -- Authority: directed deference -- Scarcity: the rule of the few -- Instant influence: primitive consent for an automatic age.
650 _a Influence (Psychology)
650 _aPersuasion (Psychology)
650 _aCompliance.
942 _2lcc
_cBOOK
_hBF 774
_i.C53 2007
999 _c14858
_d14858