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008			170212b xxu||||| |||| 00| 0 eng d
020			_a9780538470384
020			_a0538470380
040			_cJTL
050			_aHB171.5 _b.M34 2011
100			_aMcGuigan, James R.
245			_aEconomics for managers / _cJames R McGuigan; R Charles Moyer; Frederick H deB Harris.
250			_a12th ed.
260			_aMason, Ohio : _bSouth-Western Cengage Learning, _cc2011.
300			_a1 volume (various pagings) : _b illustrations (some color) ; _c26 cm.
500			_aPrevious edition: published as by James R. McGuigan. Mason, Ohio: Thomson South-Western, 2008. "International edition"--Cover.
505			_a pt. 1. Introduction. Introduction and goals of the firm -- Fundamental economic concepts -- pt. 2. Demand and forecasting. Demand analysis -- Estimating demand -- Problems in applying the linear regression model -- Business and economic forecasting -- Managing in the global economy -- Foreign exchange risk management -- pt. 3. Production and cost. Production economics -- Maximization of production output subject to a cost constraint -- Production economics of renewable and exhaustible natural resources -- Cost analysis -- Long-run costs with a Cobb-Douglas production function -- Applications of cost theory -- pt. 4. Pricing and output decisions : strategy and tactics. Prices, output and strategy : pure and monopolistic competition -- Price and output determination : monopoly and dominant firms -- Price and output determination : oligopoly -- Best-practice tactics : game theory -- Entry deterrence and accommodation games -- Pricing techniques and analysis -- pt. 5. Organizational architecture and regulation. Contracting, governance and organizational form -- Auction design and information economics -- Government regulation -- Long-term investment analysis.
520			_aIllustrates how managers apply theories and techniques to solve real-world problems while teaching future business leaders how to think analytically and make better decisions.
650			_aManagerial economics.
700			_aMoyer, R. Charles
700			_a Harris, Frederick H. deB
942			_2lcc _cBOOK _hHB 171.5 _i.M34 2011
999			_c17780 _d17780