000			02170nam a2200253 4500
003			AUA.1
005			20201005113250.0
008			170228b xxu||||| |||| 00| 0 eng d
020			_a0760753652
040			_cJTL
050			_aHC102.5.A2
245			_aMasters of enterprise : _bhow the titans of American business shaped the U.S. economy / _cW.H W Brands; Recorded Books, Inc. _hSound Recording.
246			_aHow the titans of American business shaped the U.S. economy /
260			_a[New York, N.Y.] : _bBarnes & Noble Audio, _c c & 2004.
300			_a7 audio discs : _bdigital ; _c 4 3/4 in. + 1 course guide (80 pages : illustrations ; 23 cm).
440			_aPortable professor., _pEconomics.
500			_a In container (24 x 16 x 5 cm.). Includes 1 additional sound disc entitled "Excerpts from select titles in the series." "Lecture content c2004 by Kermit L. Hall. p2004 by Recorded Books, LLC. This edition 2004 by Barnes & Noble Publishing."--Sound disc surface.
505			_a Course lectures: 1. The business of America -- 2. John Jacob Astor: from furs to real estate -- 3. Cyrus McCormick and the business of agriculture -- 4. Cornelius Vanderbilt and Jay Gould: speculating on America -- 5. Andrew Carnegie and John D. Rockefeller: an obsession for efficiency -- 6. J.P. Morgan: the triumph of the money man -- 7. Henry Ford and Alfred P. Sloan: capturing the dream -- 8. Walt Disney: the business of fantasy -- 9. Robert Woodruff: as American as Coke. 10. Ray Kroc: the industrialization of eating -- 11. Sam Walton: will the real Uncle Sam please stand up? -- 12. Mary Kay Ash: what do women want? -- 13. Andrew Grove and Bill Gates: Intel (and Microsoft) inside -- 14. The past and future of American business.
520			_aA series of fourteen lectures reviewing core principles of American economic philosophy through the lives of American entrepreneurs from John Jacob Astor to Andrew Grove and Bill Gates.
650			_aBusinesspeople _vUnited States _xBiography.
650			_a Industrialists _vUnited States _xBiography.
650			_aEntrepreneurship _vUnited States _x Case studies.
942			_2aua _cAV
999			_c17970 _d17970