000			02572cam a22004214a 4500
001			16181592
003			AUA.1
005			20171205100227.0
008			100408s2011 maua b 001 0 eng
010			_a 2010015270
020			_a9780763771157 (pbk.)
035			_a(DNLM)101528288
040			_aDNLM/DLC _cDLC _dDLC
042			_apcc
050	0	0	_aR118 _b.E87 2011
082	0	0	_a362.101/4 _222
245	0	0	_aEssentials of public health communication / _cClaudia F. Parvanta, lead author and editor-in-chief ... [et al.].
260			_aSudbury, Mass. : _bJones & Bartlett Learning, _c2011.
300			_axxxi, 409 p. : _bill. ; _c28 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction to public health communication & informatics / Claudia Parvanta -- A public health communication planning framework / Claudia Parvanta -- Informatics and public health / David E. Nelson -- Understanding and reporting the science / David E. Nelson -- What to communicate? Understanding population health / Patrick L. Remington, Bridget C. Booske, and David Kindig -- Communicating for policy and advocacy / Ross C. Brownson, Ellen Jones, Claudia Parvanta -- Speaking to the public : health literacy & numeracy / David E. Nelson and Claudia Parvanta -- Persuasive health communications : the role of theory / Sarah Parvanta and Claudia Parvanta -- Formative research for strategy development / Claudia Parvanta -- The strategic health communication plan / Claudia Parvanta -- It's a multi-media world / Sarah Parvanta and Claudia Parvanta -- Developing and testing a media strategy / Claudia Parvanta -- Developing the implementation plan / Claudia Parvanta -- Evaluating a health communication program / May Grabbe Kennedy -- Patient-provider communication / Richard N. Harner -- Risk and emergency risk communication : a primer / David W. Cragin and Claudia Parvanta.
650		0	_aCommunication in medicine.
650		0	_aPublic health.
650		0	_aHealth education.
650		0	_aMedical informatics.
650	1	2	_aCommunication.
650	1	2	_aHealth Education _xmethods.
650	2	2	_aCommunications Media.
650	2	2	_aHealth Promotion.
650	2	2	_aPublic Health Informatics _xmethods.
700	1		_aParvanta, Claudia F.
700	1		_aNelson, David E.
700	1		_aParvanta, Sarah A.
700	1		_aHarner, Richard N.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBOOK _hR 118 _i.E87 2011
999			_c18928 _d18928