000			02754nam a22002777a 4500
003			AUA.1
005			20180211134854.0
008			180211b xxu||||| |||| 00| 0 eng d
020			_a0803942893 (pbk.)
040			_cJTL
050			_aRA440.5 _b.M427 1993
100			_aWallack, Lawrence Marshall
245			_aMedia advocacy and public health : _bpower for prevention / _cLawrence Wallack ... [et al.] ; foreword by Michael Pertschuk.
260			_aNewbury Park : _bSage Publications, _cc1993.
300			_axiii, 226 p. ; _c4 cm.
504			_aIncludes bibliographical references (p. 210-217) and index.
505			_aForeword / Michael Pertschuk -- Public Health and Media Advocacy -- Public Health Stories -- The Advocacy Connection -- Defining Advocacy -- Doing Advocacy -- The Media Connection -- What Is News? -- Agenda Setting -- Framing -- Understanding Media Advocacy -- Conclusion: Advancing the Policy -- Thinking Media Advocacy -- Access Points -- Strategies -- Framing Tactics -- Doing Media Advocacy -- Planning for Media Advocacy -- Surgeon General Koop, Drinking and Driving, and San Francisco -- Media Advocacy Case Studies -- Lydia's Decision: New Mexico Youth Battle Beer Billboards -- When Children Shoot Children, the Media Pay Attention -- Philadelphia Puts Uptown Out of Town -- Spuds McKenzie to Shamu the Whale: "This Bud's for You" -- MADD Fixes the "Flaw in the Law" -- Nicotina Meets Philip Morris: The Battle of the Symbols -- Halt the Malt: Framing a Story Worth Telling -- The Ryan White CARE Act.
520			_aUsing the media to promote public health is an innovative and valuable approach. Media Advocacy and Public Health develops the concept of media advocacy as a central strategy for the prevention of public health problems. How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio, and in the newspaper. Often, crucial issues of public health policy are discussed and decided only after they are made visible by the media. A traditional communication strategy like social marketing focuses on giving people a message. Media advocacy gives people a voice. The first book of its kind, Media Advocacy and Public Health lays out the theoretical framework and practical guidelines to successful media advocacy strategies. Eight case studies, ranging from alcohol to AIDS, vividly illustrate how media advocacy has been successfully applied.
650			_aMass media in health education.
650			_aHealth promotion
650			_aHealth education
700			_aDorfman, Lori
700			_aJernigan, David
700			_aThemba, Makani
942			_2lcc _cBOOK _hRA 440.5 _i.M427 1993
999			_c19329 _d19329