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010 _a 2017394207
020 _a0971059705
035 _a(OCoLC)ocn914082071
040 _aNLC
_beng
_cNLC
_erda
_dOCLCO
_dTOH
_dBTCTA
_dBDX
_dYDXCP
_dOCLCF
_dOCLCO
_dCDX
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042 _apcc
043 _an-cn---
050 0 0 _aLB2342.82
_b.S48 2001
100 _aSevier, Robert A.
_d1955-
_q(Robert Allen),
130 0 _aThinking outside the box (2015)
245 1 0 _aThinking outside the box :
_b some (fairly) radical thoughts on how colleges and universities should think, act, and communicate in a very busy marketplace /
_cRobert A Sevier.
260 _aHiawatha, Iowa :
_bStrategy Pub.,
_cc2001.
300 _axi, 202 p. :
_bill., map ;
_c28 cm.
500 _a"Think strategically, act audaciously, communicate aggressively"--Cover.
505 _a The higher education landscape -- Why it's sometimes so hard to change -- Thinking strategically -- Six audacious moves -- Understanding marketing and branding -- It's only communication if they respond.
650 0 _aCollege publicity.
650 7 _aUniversities and colleges
_x Planning.
650 7 _aEducation
_xMarketing.
651 0 _aCanada
_xEconomic conditions
_vCongresses.
776 1 _tThinking outside the box (2015)
_kQueen's policy studies series
_kQueen's policy studies series
_w(CaOONL)20149066201
830 0 _aQueen's policy studies.
906 _a7
_bcbc
_cpccadap
_d2
_encip
_f20
_gy-gencatlg
942 _2lcc
_cDWBSLC
_hLB 2342.82
_i.S48 2001