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008			250331t20252025nju ob 001 0 eng c
010			_a2025010739
020			_a9781394288915 _qadobe pdf
020			_a9781394288908 _qepub
020			_z9781394288946 _qpaperback
035			_a(DLC)24132090
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aHD30.4 _b.B68 2026
082	0	0	_a650.072 _223/eng/20250709
100	1		_aBougie, Roger _eauthor _4aut _4http://id.loc.gov/vocabulary/relators/aut _945634
245	1	0	_aResearch methods for business : _ba skill-building approach / _cRoger Bougie and Uma Sekaran.
250			_aNinth edition.
260			_aHoboken, NJ : _bWiley, _c2026.
263			_a2507
300			_axxiv, 424 pages : _billustrations, _c26 cm.
500			_aOriginally entered under: Uma Sekaran.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction to Research -- The Scientific Approach and Alternative Approaches to Investigation -- Defining the Management Problem -- Defining the Research Problem -- The Critical Literature Review -- Theoretical Framework and Hypothesis Development -- Elements of Research Design -- Interviews -- Observation -- Administering Questionnaires -- Experimental Designs -- Measurement of Variables: Operational Definition -- Measurement of Variables: Scaling, Reliability and Validity -- Sampling -- Quantitative Data Analysis -- Quantitative Data Analysis: Hypothesis Testing -- Qualitative Data Analysis -- Conclusions -- The Research Report -- A Final Note to Students -- Statistical Tables -- Glossary -- Bibliography -- Index.
520			_a"Sustainability Marketing: A Global Perspective shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them"-- Provided by publisher.
650		0	_aBusiness _xResearch _xMethodology _945633
700			_aSekaran, Uma _eauthor _945632
776	1		_iPrint version: _tResearch methods for business _bNinth edition. _dHoboken, NJ : Wiley, 2025 _z9781394288946 _w(DLC) 2025010738
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cRESC _hHD 30.4 _i.B68 2026
999			_c25378 _d25378